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Intellivision Exclusive Corporate Sponsor of Interactive Gaming Museum at E3

The "Atari Living Room." Guests on the sofa play Atari 2600 games on an old console television set. A row of classic arcade machines separates the space from the Intellivision Living Room.

Classic Gaming Expo President John Hardie (center) welcomes members of the press to the museum at an early-morning media breakfast

Intellivision Productions President Keith Robinson (center) points out some of the Blue Sky Rangers present at the media breakfast

Left-to-right: Blue Sky Ranger David Warhol, President of Realtime Associates, developer of the PS2, Xbox and GameCube versions of Intellivision Lives!; George "The Fat Man" Sanger, video game music pioneer; and Joe Santulli of the Classic Gaming Expo and Digital Press

John Sohl (left), creator of Astrosmash, greets Eric Levin, Executive Vice President of Techno Source, manufacturer/distributor of the Intellivision 10 and 25 Direct-to-TV controllers

Classic Gaming Expo Cofounder Sean Kelly (left) and Intellivision Productions President Keith Robinson

Robinson interviewed by one of many international news crews

The 60,000+ attendees of the 2004 Electronic Entertainment Expo (E3) were treated to sneak previews of the newest, hottest games scheduled for release this Christmas. But many of them also relived happy memories by playing Pac-Man, Pitfall, even Pong.

The world's largest event for the video and computer game industry was held at the Los Angeles Convention Center May 12 through 14. For the 10th anniversary of E3, the show's organizers wanted to look back, for the first time, at the industry's history. They invited John Hardie, Sean Kelly, and Joe Santulli, organizers of the annual Classic Gaming Expo, to set up a video and computer game museum in one of the exhibit halls.

The 2,000 square foot museum included dozens of classic arcade machines and historic gaming consoles. Visitors could play games on Atari 2600, Intellivision, ColecoVision, Vectrex, Apple II, Commodore 64, Atari 800 and other platforms. Arcade machines from Pong through the most popular titles of the 1980s were set to free play. Display cases were filled with classic handhelds, rare pieces and one-of-a-kind prototypes.

There were also two "living rooms" set up: the Atari room and the Intellivision room. Each featured an old, broken-in sofa facing a console television set. The Atari room featured an Atari 2600; the Intellivision room featured both a real Intellivision console and an Xbox with Intellivision Lives!

To cover the costs of bringing the hundreds of pieces of memorabilia to Los Angeles, the CGE turned to Intellivision Productions, Inc. "We're proud to be exclusive sponsor of the museum," said intellivision President Keith Robinson. "We've worked with the CGE guys for years, and their goal is the same as ours: keeping the history of these games and consoles alive, but never forgetting that they should be played with. That's the bottom line. A few years ago we helped the CGE produce a similar hands-on museum at the Game Developers Conference, but on a much smaller scale than this. This is tremendous!"

The museum was a hit. Always crowded, it was featured in television reports by everyone from CNN to the Playboy Channel and covered by scores of print and online news outlets from around the world. Many of them, such as the G4 Network, reported that it was one of the must-see attractions of the show.

Robinson spent most of the show on the Intellivision sofa -- so much time that many commented that he was, effectively, one of the museum displays: a real, live video game player from the early eighties.

Several other Blue Sky Rangers attended the museum during the show, including Intellivision Productions Vice President Stephen Roney, John Sohl (Astrosmash), David Warhol (Mind Strike), Bill Fisher (Space Hawk) and Steve Ettinger (Hover Force).

Other classic gaming notables on hand were George "The Fat Man" Sanger, legendary composer for interactive games who got his start on the Intellivision cartridge Thin Ice; video game historian Leonard Herman, author of Phoenix; and Tom Sloper, one of the geniuses behind the Vectrix game system.,

While E3 was closed to the public, many of the collectibles on display appear annually in the museum at the Classic Gaming Expo, which is open to the public. The next Classic Gaming Expo is scheduled for August 20 & 21, 2005 in Burlingame, California, just south of San Francisco. Intellivision is an annual sponsor of the CGE.

Download the Interactive Gaming Museum brochure (pdf file)>

More information and registration for the 2005 Classic Gaming Expo>

Video from the Playboy Channel's coverage of the museum (RealVideo)>